About FitFlop Sandals
In 2007, FitFlop began to produce muscle-activating sandals with ergonomic soles. These shoes were designed by biomechanists at London South Bank University along with entrepreneur Marcia Kilgore to provide a new type of flip flop. Due to overwhelmingly positive feedback, Fit lop has created many different styles of sandals that make walking easy and pamper your feet. As a result, FitFlop has become a favorite of customers all over the world. Since then, FitFlop has branched out to include a wide variety of styles to suit every wardrobe.
FitFlops utilize two different technologies: the Microwobbleboard™, and the Biomimetix™ midsoles. The classic footwear is built on the Microwobbleboard™ midsole, which helps diffuse pressure under your foot and absorb shock. This technology was inspired by the equipment used by physical therapists for post-injury muscle strengthening. Composed of three different densities in the midsole, the Microwobbleboard™ has a high density heel for optimum shock absorption, low density in the midsection that creates instability to distribute pressure, and a mid density toe cap to increase stability.