About FitFlopâ„¢ Sandals
In 2007, FitFlopâ„¢ began to produce sandals with ergonomic soles. These shoes were designed by biomechanists at London South Bank University along with entrepreneur Marcia Kilgore to provide a new type of flip flop. Due to overwhelmingly positive feedback, FitFlopâ„¢ has created many different styles of sandals that make walking easy and pamper your feet. As a result, FitFlopâ„¢ has become a favorite of customers all over the world. Since then, FitFlopâ„¢ has branched out to include a wide variety of styles to suit every wardrobe.
FitFlopâ„¢ Technology
FitFlops utilize multiple different technologies including: the Microwobbleboardâ„¢, Anatomicushâ„¢ and the Biomimetixâ„¢ midsoles. The classic footwear is built on the Microwobbleboardâ„¢ midsole, which helps diffuse pressure under your foot and absorb shock. Composed of three different densities in the midsole, the Microwobbleboardâ„¢ has a high density heel for optimum shock absorption, low density in the midsection that creates instability to distribute pressure, and a mid density toe cap to increase stability. FitFlopâ„¢ sneakers feature the Anatomicushâ„¢ technology offering ultra-flexible, superligt cushioning for athleisure styles. The anatomically contoured footbed increases foot-to-midsole contact for maximum comfort.